I guess that you are wondering what is Suwappu??
I just saw this film in youtube and wondered that what is these adorable things, then i got it!
Suwappu is interchangeable figurines that can interact with each other via augmented reality. The top half signifies the identity of the character, the lower half determines the environment. Placed together and viewed through a connected device, the characters can communicate and tell stories.
It is creative idea to have the toys behave like the human and the most interesting is they also has its own Twitter account like they had the character’s conversations!!
These toys was created by Dentsu London.